By Leo Babauta

How can you stand out from the crowd … and not become just a drop in the immense sea of blogs?

Look at some of the most popular blogs out there today. How are they different? How are they similar?

Although many blogs have a lot of things in common — usually a blog title, headlines, new posts at the top, a sidebar or two — the most successful blogs are the ones that establish a distinct style. Unless it develops a unique “look and feel,” a blog simply becomes one of thousands and thousands of blogs published every day.

Blogs, in this way, are like people — they can blend in with the crowd by choosing to be the same as everyone else, or they can let shine their distinctive personality. The more memorable the better. Blogs like Zen Habits, Goodlife Zen, The Art of Non-Conformity, and Copyblogger all have very unique, recognizable styles.

What defines the Style of a Blog?

We’ve talked about why it’s important to develop a consistent brand for your blog, to build a message that’s communicated in everything you do. The style and voice of a blog is very much a part of that message.

Style is the unified impression that your blog gives a visitor.

Some of the factors that make up the style:

Action Steps